Athleisure isn’t just a trend — it’s a movement powered by women who lead with strength, style, and authenticity. Across sport, fashion, and everyday life, a new wave of women are proving that performance and polish can go hand in hand.
At EVER, we’ve always believed jewellery should be made to move. And these women? They’re moving the world.
1. Athletes Who Wear Their Strength
From Olympic champions to everyday runners, women are choosing function-first fashion that doesn’t sacrifice style. We’ve seen our jewellery worn by swimmers, marathoners, footballers and basketballers — women who sweat, lead, win, and live boldly. Their influence goes beyond sport; it's a signal that athleticism and femininity are not mutually exclusive.
2. Creators Making Movement Look Good
Influencers, stylists and fitness creators are redefining what it means to "dress up" — styling gold hoops with leggings, layering necklaces with crop tops, and sharing it all in reels that inspire a global audience to get up and move. What used to be ‘off-duty’ style is now front and centre — and women are owning it.
3. The Rise of Female-Led Brands
More women than ever are founding fashion, fitness, and wellness labels that reflect their own values: performance, comfort, and empowerment. These brands are fuelling the activewear boom and bringing elevated pieces — like sweat-proof jewellery — into everyday wear. We’re proud to be part of that shift.
4. Real Women, Real Life
It’s not just celebrities and influencers. Busy mums wearing their EVER rings to Pilates. Nurses rocking huggies through 12-hour shifts. Coaches, baristas, founders, weekend warriors. Women everywhere are embracing the blend of performance and style — and that’s what’s making this movement stick.
5. Why This Movement Matters
When women lead, they don’t just follow trends — they reshape them. This shift toward versatile, functional fashion is a celebration of the lives women actually lead: fast-paced, flexible, unapologetically bold. Athleisure isn’t the uniform of laziness — it’s the new power dressing.
At EVER, we design for the woman who lifts, leads, and lives in motion. Because jewellery should work as hard as she does — in the gym, on the job, or at brunch.