Influential women driving Athleisure

Influential women driving Athleisure

Athleisure is a fashion trend that has taken the world by storm in recent years and it's no surprise that many women are leading the way in this movement.

From fashion icons to fitness gurus, these women are using their influence to promote the concept of comfortable and stylish athletic wear that can be worn both in and out of the gym.


One of the most influential women in the world of athleisure is undoubtedly Beyoncé. The singer and actress has been a trailblazer in the fashion industry for years and her athletic clothing line, Ivy Park, has been a huge success.

Beyoncé's line focuses on comfortable, high-quality clothing that is perfect for working out or living a busy lifestyle. With its bold colors and unique designs, Ivy Park has become a go-to brand for many women looking for fashionable athletic wear.

Another influential woman in the world of athleisure is model and entrepreneur, Karlie Kloss. In addition to her successful modeling career, Kloss is also the founder of Kode With Klossy, a coding education program for girls, and the creator of Karlie's Kookies, a healthy snack line.

Karlie is also an active advocate for healthy living, and her Instagram account is filled with photos of her working out in stylish athletic wear. Her influence in the fashion industry and her dedication to promoting healthy living has made her a role model for many women.


Fitness influencer and entrepreneur, Kayla Itsines has helped millions of women get in shape, feel good about themselves in their own body and is certainly popular amongst her followers. Her dedication to promoting a healthy lifestyle and her emphasis on comfortable and functional athletic wear has made her a favorite among women looking to stay fit and fashionable.


Model and entrepreneur, Gigi Hadid is another leader throughout the athleisure and active wear world. In addition to her modeling career, Hadid has also launched her own activewear collection in collaboration with Reebok.

Her collection features functional and stylish clothing that is perfect for working out and living an active lifestyle. Her influence in the fashion industry and her dedication to promoting healthy living has made her a favorite among women looking for fashionable athletic wear.


Finally, Aimee Song, the fashion blogger and designer, is also a notable figure in the athleisure world. Her Instagram account is filled with photos of her wearing stylish athletic wear while living a busy life, working out and travelling.

Aimee has also launched her own clothing line, Song of Style, which includes a range of comfortable and stylish athletic wear.

Her influence in the fashion industry and her dedication to promoting a healthy lifestyle has made her a favorite among women looking for fashionable athletic wear.


In conclusion, these women have been instrumental in driving the trend of athleisure, and their influence has helped to make athletic wear more fashionable and accessible to women around the world.

From Beyoncé's Ivy Park line to Gigi's strong Instagram presence, these women are proving that it's possible to look great while staying active and healthy.

Their dedication to promoting healthy living and their emphasis on comfortable and functional athletic wear has made them role models for many women and their influence is likely to continue to grow in the years to come.

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